About Motto

Motto Raises the Standard

Motto was built to be different.

Why? In Atlanta, most brokerages will take anyone with a license. At those firms, agents often struggle to feel like they truly belong. Newbies are prioritized and funneled through trainings, and the standard among colleagues stays frustratingly low. It’s no secret that becoming a real estate salesperson has a low barrier of entry. That’s why those who approach this career as true entrepreneurs, building a business of their own, deserve to rise above and be surrounded by others who share the same mindset.

Before Motto, we were sick of feeling like there was something missing. We needed to fill the void: Kindred minds, supportive community, money going to tools that actually matter, and a brand we can all be proud to represent. That’s what ‘About Motto’ really means — raising the standard in everything we do.

Live Your Motto

Our name. Our slogan. Our meaning.

A motto is more than a phrase; it’s a personal code. It represents what you stand for, how you operate, and the standard you hold yourself to. Your principles that set you apart as a serious, elite agent.

In a crowded industry, Motto stands out by standing for something. We chose it because this brand is for agents who don’t need to be micromanaged — they need a place where they can build their business their way. That’s what it means to Live Your Motto.

Our Founders

Motto was founded by Benjamin and Lexi Benomar. Both Benjamin and Lexi worked corporate jobs in Atlanta as they shifted into the realization that real estate is the key to unlocking long term wealth. With backgrounds in consulting and marketing, plus investment properties of their own under their belt, they quit their office jobs to launch full-time into real estate in 2019. Quickly, they became a top-producing duo in the Greater Atlanta market and began to build their team of agents. That’s when it became obvious that a certain top percent runs circles around the majority of agents in our city.

We all have goals bigger than being just another agent though, right? If you’re reading this, you likely align with the mindset that Motto was built on: Raise the standard, be your best self, live fully, and take 100% ownership. By creating Motto, that is what Lexi and Benjamin strive to foster in every Motto agent. This is the brokerage to forge your path ahead of the rest and trust that you are rubbing shoulders with those who will elevate your life and business.

About Motto Realty Founders – Atlanta Real Estate Brokerage Team

Our Commitment

The guiding standards Motto was founded on are reflected in how we support and do business with all.

To Clients

Your Motto agent is dedicated to protecting your best interests, being a local expert you can rely on, and serving you with a passion for success. Trust is the utmost important factor in a real estate partnership, and your Motto agent will always put you and your goals first. Everyone wins when your expectations are exceeded.

To Agents

Joining Motto means you are ready to take a step above. Motto’s promise to you is to provide a community and tools that support how YOU can Live Your Motto: Build your business, earn more wealth, plan for your future, and be the best version of yourself. We cut the fluff and guarantee a community where you belong.

To Our Community

Motto is a boutique brokerage with deep Atlanta roots. Our agents are your neighbors, taking pride in serving the communities they call home. Doing business where we live means we are invested in more than transactions — we are committed to caring for and strengthening the neighborhoods that define Greater Atlanta.

Our Agents

Motto agents are thoroughly vetted to ensure the standard expertise and drive are consistent across everyone who joins us. For Motto buyers and sellers, you can trust that you are working with a proven professional who is not learning on the job at your expense. For our agents, you can have confidence knowing that you are affiliated with equals and a support system: No fluff, no egos, and no newbies. This is what sets About Motto Realty apart, a commitment to quality agents who raise the standard for our clients and our industry.

Our Core Values

1

Raise the Standard

Excellence isn’t optional, it’s who we are. We set the bar higher in every detail — from service to branding to execution. 

2

Own It

We take full responsibility for our business, results, and future. Accountability creates freedom, and at Motto we live by it.

3

Live Fully

Success isn’t about hustle for hustle’s sake. It’s about building wealth, creating freedom, and living a life you truly love.

Our Motto is to Go Above and Beyond:

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