Motto (Motto Realty, Inc.) is a Greater Atlanta-based boutique real estate brokerage founded by agents, for agents. Motto was created to fill the space between the big-box, corporate brokerages and the minimalistic, outdated virtual brokerages we had explored. We were craving an atmosphere of like-minded colleagues and got tired of bouncing around brokerages wanting more. So, we created Motto: a curated community of experienced, driven professionals.
Most brokerages weren’t built for producers. Motto was. We’re named Motto because we believe every great agent lives by something bigger. A set of principles. A personal standard. A mindset. Your motto is what drives you. Our motto is to help you get there and build long-term wealth. At Motto, your career isn’t about fitting into what your broker wants you to be. It’s about building your business your way, with people who get it and why our slogan is: Live your motto. That’s what we’re here for.
Motto isn’t for everyone and that is by design. Motto is a curated community of experienced agents who want to be surrounded by like-minded entrepreneurs. To join, agents must be full-time professionals with a track record of at least five closed deals per year. You do not need a babysitter or basic training. At Motto, there are no newbies, but also no egos. Our agents are ambitious, collaborative, and focused on excellence and wealth-building. This is a culture of support, not competition. We celebrate diversity in backgrounds, skills, and experience, but at the end of the day Motto agents share a common bond of excellence and consciousness that drives us to succeed.
Motto was built on three core values that drive how we work and who we partner with:
Own It — Take 100% responsibility for your business, your results, and your future.
Raise the Standard — Commit to professionalism, skill, and excellence in every detail.
Live Fully — Build wealth and freedom while creating a life you truly love. We have a work hard, play hard culture.
Our goal starts with keeping more money in our agents’ pockets by cutting the fluff and allowing you to strive for financial freedom. We do this by offering:
100% commission
$1,500 per transaction
$15,000 annual cap (based on anniversary year)
$250 post-cap transaction fee
We have customizable models for team leads and team members.
No. Motto does not charge monthly desk fees, technology fees, or any of the recurring costs that other brokerages tack on. Our model is designed to be simple and agent-friendly. You pay only when you close business.
GrowthShare is Motto’s way of giving back to the agents who aid in building our community of like-minded experts. When you bring an agent to Motto, you will be rewarded with 10% of Motto’s fee (or $150) each time they close a deal, up to capping. There are no complicated tiers or multi-level structures — just simple, predictable income for helping grow the community
No. Unlike many brokerages, Motto covers your E&O insurance. There are no extra deductions from your check. Our agents enjoy a clean, no-fluff commission model without hidden charges.
Motto is one of the only brokerages that equips every agent with their own ChatGPT account. We believe AI is a game-changer for productivity and the future of real estate. Beyond AI, agents get access to Skyslope for compliance and transaction management, Google Workspace for professional email and cloud storage, Slack for streamlined communication, and Canva templates to keep branding sharp and consistent.
No. We bring in experienced agents who already have their own systems, and we respect that. You are free to use the CRM you are most comfortable with. For agents who are looking for a CRM solution or want to add more lead sources, Motto provides Follow Up Boss at a bulk discount. This gives you flexibility without forcing a change.
Motto is a modern marketing-forward brokerage at its core. We founded Motto to escape the tired or cringey aesthetics that many brokerages currently suffer from. As Motto grows, we will continue to build out our marketing templates and standards that our agents can trust will complement their existing personal brands: Sleek, modern, minimalistic without losing the cool factor. As a base-line for all Motto agents, you and your clients can trust to expect
Modern, luxury-inspired branding
High-end video production and visual storytelling
Clean signs, templates, and marketing collateral for every listing and need
Elevated social media presence and marketing support
An in-house marketing specialist to support agents with content, templates, and strategy
Though we do not have a brick-and-mortar location (low fees are the priority!), we know that our core belief comes back to building community. Knowing that agents have partners they can trust and depend on is important to us all. Motto will have monthly in-person events to foster these relationships and growth, ranging from CE class opportunities, coaching sessions, marketing workshops, and celebratory events.
The goal of Motto is to be a brokerage where basic training is not a necessity for our agents, thus keeping fees and quitting low, but quality of agent high. Growth and knowledge of the industry is important nonetheless. Though Motto will not offer basic training seminars and packages which are normally geared toward newbie agents, Motto will offer programming for CE and certifications, industry experts, coaching sessions, marketing workshops and more. Motto agents are not starting from scratch, but taking what they need to consistently improve their existing business.
All compliance is handled through Skyslope, our streamlined brokerage management system. This keeps contracts organized and speeds up approvals so you get paid quickly. Our broker and staff are always available to answer questions and provide support.
At Motto, you are in control of your business. We do not claim ownership of your leads or funnel you through corporate lead systems. Agents generate their own opportunities, but we also provide tools, resources, and marketing support to help you attract and convert more clients. For those who want a boost, we offer discounted access to Follow Up Boss with 250+ lead source integrations.
Yes. Motto fully supports team building and leadership growth. Whether you want to start small or scale a larger group, we provide the structure and flexibility to grow your business under the Motto brand.
We believe in empowering agents to grow beyond sales. At Motto, agents have opportunities to step into leadership, mentoring, and expansion roles as the brokerage grows. We are building a culture where producers can create their own path, not just sell more homes.
Yes (Coming Soon). Motto agents will have access to investment opportunities in local Atlanta real estate projects. You can choose to put a portion of your commission into deals that build equity and passive income over time. It is like a 401(k) for real estate entrepreneurs, but built for agents who want to grow wealth through ownership
Motto is a modern, flexible brokerage. Most of our agents work remotely, but we also provide community meetups, events, and spaces for collaboration. You have the freedom to run your business your way while still being part of a connected team
Modern, luxury-inspired branding
High-end video production and visual storytelling
Clean signs, templates, and marketing collateral for every listing and need
Elevated social media presence and marketing support
An in-house marketing specialist to support agents with content, templates, and strategy
GrowthShare is Motto’s way of giving back to the agents who aid in building our community of like-minded experts. When you bring an agent to Motto, you will be rewarded with 10% of Motto’s fee each time they close a deal, up to capping. Once that recruited agent also caps, you will receive an additional $1,000 bonus. It’s our way of saying thanks for surrounding yourself with Atlanta’s best.
Joining Motto starts with a conversation. We want to make sure the fit is right on both sides. Once approved, you complete onboarding, get access to your tools, and can start closing deals right away. To get started, schedule a 1:1 call with our leadership team on our website.
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